THE Challenge

Mykel Costa, one of the leading music producers in Switzerland and a signed artist with Sony Music Entertainment, has seen many of his songs go gold and platinum. Despite this success and having reached the peak of his career in the country, Mykel faced the challenge of expanding his presence internationally. In a global market saturated with talented artists and fierce competition, he needed a strategy to stand out and grow his brand beyond Switzerland's borders.

The Solution

To help Mykel Costa gain recognition on the global music scene, we first defined a clear vision and created a narrative that showcased his unique abilities and characteristics, helping him stand out in a competitive industry. By examining the strategies that led to his success in Switzerland, we pinpointed aspects that could be scaled for international acclaim, all while emphasizing his genuine personality and public image. Our strategy for growing his brand included more than just an online presence; it also focused on targeted networking and collaborative efforts. This approach was designed to give Mykel the tools to actively seek and create his own opportunities and partnerships, rather than relying on a once-in-a-lifetime break.

The Results

• Created a narrative that was distinctive enough for an international and highly competitive environment.

• Developed a multifunctional website that became the central hub for Mykel’s ventures, including his production studio, artist albums, merchandise, and more.

• Executed a social media strategy that efficiently broadened his content's reach, enabling him to focus on his music while growing his international following.

• Launched an innovative bootcamp program that united artists and producers, fostering unique opportunities for music creation and establishing a new industry standard.

• Secured a mentorship with an established figure in Mykel's target market, opening doors to new collaborations and fast-tracked learning from industry leaders.