THE Challenge

Montse Mendez transitioned from an international corporate career in billion-dollar corporations to becoming an advocate for health and wellness, particularly within the demanding context of executive roles. After confronting life-threatening medical issues, she founded a business as a facilitator for executives and athletes, utilizing tools like breathwork and cacao to enhance performance. Despite attracting a strong client base through word-of-mouth, Montse aimed to establish a more deliberate strategy to position herself for partnerships with corporations and to increase her visibility, thereby reaching new audiences to expand her brand and business.

The Solution

Montse Mendez already enjoyed a loyal client base, but the challenge was crafting a distinct and persuasive narrative to attract new customers and clearly defining her ideal client demographic. We focused on a specific niche for her that bridged the gap between top-tier professionals and the underestimated power of health and wellness for their career success. We also established a clear brand funnel, enhancing Montse’s visibility and directing ideal client personas toward her, increasing the conversion rate. This strategy was set to empower her to command higher prices for her service packages.

The ResultS

• Developed a more focused and clear narrative that attracted her newly defined ideal clients, resulting in less time spent on mismatched potential clients.

• Created a brand funnel with her website at the core, integrating an effective social media plan and offline networking tactics to attract new clients and business opportunities.

• The clearer brand narrative and strategic positioning led to a 50% increase in the pricing of her service packages.