THE Challenge

Jordan Kruger is a co-founder of Vesper and Metronome and the Head of DeFi at Bloq. As an AI and crypto veteran with roots deeply embedded in both worlds, Jordan has always been at the forefront of technological evolution. Despite her expertise and accomplishments, she had not yet established herself as a widely known thought leader in the crypto world and was unsure how to achieve it. Her goal was to use her personal brand to help her businesses build more momentum and collaboration opportunities. Jordan knew this was crucial in such a highly competitive industry. Next to that, as a mother who went through the international adoption process, she was also passionate about advocating for international child adoption. Working on building a new venture in that space that would assist parents going through this process, she aimed to establish herself as a thought leader and build a community before launching her product.

The Solution

As Jordan planned to become a thought leader in two widely different industries, we first had to get clear on how to position her and build a narrative that made sense for both worlds. To achieve her goals, our priority was to create a strategy that would enhance visibility to grow an audience for herself and her companies.

The Results

• Created a unique narrative and brand that enabled Jordan to build her presence in two widely different industries without needing to build two separate brands.

• Built brand funnels for wider audience reach and to turn the audience into fans and a community.

• Established processes that optimize her time invested while growing her presence in the industries.