EMPLOYER BRAND

EMPLOYER BRAND

Employer Branding
for leading global healthcare retail chain

THE Challenge

Our client, a leading global healthcare retail chain, faced significant challenges in attracting and retaining a workforce due to a weakened reputation as an employer and fierce competition in the industry. This staffing shortage adversely impacted their ability to fulfill all booked appointments and service commitments, ultimately hurting their bottom line. The inability to meet client demands not only strained existing operational capacities but also threatened future client relationships and revenue opportunities.

The Solution

Additionally, we launched an employee referral program, offering incentives for current staff to recommend potential hires from their personal networks. This strategy not only expedited the recruitment process but also increased the likelihood of attracting exceptional talent who were likely to be a good cultural fit, as employees typically recommend candidates who align well with the company’s values and work environment.

The Results

  • Implementing these strategies led to a decrease in employee turnover, resulting in significant cost savings, as frequent turnover is often one of the most substantial expenses for companies.

  • With the referral program and a more appealing employer brand, the company experienced faster recruitment processes.

  • Enhanced leadership and improved working conditions contributed to greater employee engagement, which in turn drove increased sales.

  • The improved perception of the company as a favorable workplace generated organic interest among potential talents, easing recruitment challenges.