THE Challenge

Having transitioned from a celebrated career as an astrophysicist with impressive tenures at Stanford, UCLA, Los Alamos National Lab, and as a NASA-funded researcher, Andrey Stejko developed a passion for the crypto space and decided to co-found Fyde, a DeFi venture. Despite his scientific accomplishments, Andrey was aware that his achievements wouldn’t automatically grant him credibility in the novel and distinct field of DeFi. His goal was to carve out a reputation as a founder, CTO, and thought leader in DeFi to propel Fyde’s growth by attracting users, capital, and strategic business collaborations.

The Solution

In response to his career aspirations and objectives for Fyde, we set out to pinpoint a unique positioning for him in the Web3 realm. We articulated a narrative that communicated his transition into DeFi, highlighting the unique value he brings to the industry. After gaining this initial clarity, we concentrated on tactics that would increase his visibility quickly. Working closely with the Fyde team was crucial to leverage their ongoing strategies and maximize the available resources. Of particular importance was creating and optimizing a process that would be manageable for Andrey, given his limited time while building Fyde's product.

The Results

• Translated Andrey Stejko's astrophysics background into a compelling narrative that positioned him as a valuable thought leader in the DeFi sector.

• Enhanced Andrey’s professional profile, establishing him as a reliable voice in the industry who could demystify complex DeFi concepts for a broader audience.

• Positioned Andrey as a thought leader whose expertise and foresight would draw potential investors and partners to Fyde.

• Established a manageable, sustainable daily process for Andrey, which he could consistently build upon over time.